Cision has acquired Reston-based Bulletin Intelligence, which has written the daily White House News Summary for the Executive Office of the President since 2001, and which also provides custom, expert-curated executive briefings to the CEOs and C-suites of many of the nation’s largest businesses.
According to a release:
“The acquisition closely follows Cision’s announcement to go public via a business combination with Capitol Acquisition Corp. III and expands the company’s ability to deliver actionable intelligence to senior leadership teams.
“Bulletin Intelligence’s expert analysts deliver highly-customized must-read briefings to closed audiences first thing each business morning, providing a comprehensive view of news and other competitive intelligence to highest-level corporate and government leaders. Bulletin’s accompanying predictive media analytics captures and measures the sentiment from news and social media channels, helping brands and executives understand the opinions of customers, investors, and regulators across the world.
“Cision also adds Bulletin Healthcare and Bulletin Media branded services to its product portfolio. Bulletin Healthcare digitally delivers medical specialty news briefings each morning to over one million healthcare professionals, including 800,000 physicians. Bulletin Media delivers daily news customized to the professional interests of over 500,000 engineers, educators and manufacturers.
“After our recent announcement to go public, acquiring Bulletin Intelligence is a natural next step toward building the world’s most complete earned media cloud platform,” explained Cision CEO Kevin Akeroyd. “In an era of excess information and the 24/7 news cycle, the addition of Bulletin’s world-class analyst services bolsters our ability to provide data-driven insights that today’s executives need to make critical business decisions.””
0 Comments