fbpx

Home » Consumers Shift to Mobile Means Marketers Must Rethink Their Content Strategy

Capitol Communicator reports that the average person spends eight hours daily online, according to a new study.

Consumers Shift to Mobile Means Marketers Must Rethink Their Content Strategy

by | Oct 29, 2019

Earlier this year, we hit a remarkable milestone, reports AdAge, when, according to eMarketer, “Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences.”

How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. According to AdAge, there are three things to master, including: “When you say something is nearly as important as what you say. Brands that can identify relevant opportunities to connect—whether it’s a sporting event, an awards show or breaking news that captures everyone’s attention—have a distinct edge.

“A study by MAGNA and Twitter shows that a brand’s cultural relevance accounts for 25 percent of an average consumer’s purchase decisions, and that brands perceived as more relevant are seen as more inclusive and authentic.'”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE