Content marketing is essential to more than half of businesses’ digital marketing strategies, according to a survey from The Manifest.

More than half (53%) of businesses invest time and money in content marketing, and continued growth in this category is expected, industry experts say.

According to a post on Medium: “Even 10 years ago, content marketing was seen as a new buzzword,” said Lauren Fairbanks, partner and CEO of S&G Content Marketing. “But over the last few years, it’s really moved into the marketing mainstream. Marketers know that content marketing is essential in reaching consumers in a very organic way.”

“Fifty-one percent (51%) of businesses publish content daily, the survey found.

“Businesses need to ensure that their publishing frequency doesn’t sacrifice quality, experts advise.

““It’s all about putting out really good, thoroughly researched content,” said Aylin Cook, head of content marketing at digital marketing agency Single Grain. “If companies can publish that content every day, great. If not, rather than frequency it’s about quality and depth.”

“Businesses publish a variety of content types. The most popular are videos (72%), blog posts (69%), and research and original data (60%).”

More here.

(Stay current with news and insights for communicators at Capitol Communicator.)

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