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Home » COVID-19 Media Guide: TV Survey Results

COVID-19 Media Guide: TV Survey Results

by | Mar 20, 2020

By Doug Simon, CEO, D S Simon Media

dougs@dssimonmedia.com

In this edition of COVID-19 Media Guide for PR Pros we share the first results of our TV station local news survey. 52 stations responded to the survey and we found:

  • 87% said they would take a story related to the virus from brands or non-profits.
  • 77% would take a health story not related to the virus.
  • 75% would be open to a story on a general topic.

Station demand is there for interviews with brand spokespeople and they want the interviews via satellite. Technology is helping brands adapt as spokespeople can Skype in to our control room and be connected with stations across the country limiting unnecessary human contact.

Episode 1 can be accessed here

About the Author

Capitol Communicator and sponsors host various guest postings on relevant topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.

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