COVID-19 Media Guide: TV Survey Results

Guest ColumnistMarch 20, 20201 min read

By Doug Simon, CEO, D S Simon Media

In this edition of COVID-19 Media Guide for PR Pros we share the first results of our TV station local news survey. 52 stations responded to the survey and we found:

87% said they would take a story related to the virus from brands or non-profits.
77% would take a health story not related to the virus.
75% would be open to a story on a general topic.

Station demand is there for interviews with brand spokespeople and they want the interviews via satellite. Technology is helping brands adapt as spokespeople can Skype in to our control room and be connected with stations across the country limiting unnecessary human contact.

Episode 1 can be accessed here

Guest Columnist

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