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Home » D.C.-area agency updates: Banner Public Affairs adds video production studio, NJI adds staff and SwellShark adds PBS

Capitol Communicator has updates on three agencies doing business in he D.C. area: Banner Public Affairs, NJI and SwellShark.

D.C.-area agency updates: Banner Public Affairs adds video production studio, NJI adds staff and SwellShark adds PBS

by | Sep 28, 2023

Banner Public Affairs announced the launch of its in-house video production studio, located in the firm’s Washington D.C. headquarters. The studio marks the first time Banner has brought this service in-house to make it increasingly accessible for all clients.  “Owning the production process enables our own team to lead every step of the video creation sequence,” said Dylan Costa, graphic designer at Banner. “In today’s increasingly digital society, video is essential for organizations and companies to include in their communication strategies. A powerful and engaging visual story can vastly increase visibility and help support and progress a client’s objective. Just last year, we were able to produce a video for a client that directly correlated to the client securing over $180,000 in investment funds. We are excited to guide our clients with our expertise and create fantastic video content using our studio.”

NJI, based in Alexandria, VA,, named Allison Hoffman Cousens as Managing Director of Partnerships & Marketing. She joins NJI after nearly a decade of guiding Meta’s global public policy efforts in Menlo Park and London. She previously served as a product manager for Intuit.  In addition, Julia Ames joins NJI as a Creative Director after leading HumanKind Studio for 15 years and concurrently continues to serve as an adjunct professor for the Corcoran School of the Arts and Design at The George Washington University and The University of the District of Columbia.

SwellShark, based in NYC,  has been selected as media agency of record for PBS.  According to a release: “Recognized as the most trusted brand in media for the past 20 years, PBS has long enjoyed a sizable audience across all platforms. Yet as viewing habits evolve, PBS looked for an agency partner that would further diversify their audiences as well as introduce new ways for audiences to engage with the content on the PBS app and PBS.org. SwellShark’s audience recognition offering, SONAR, was particularly appealing to PBS.  What won the day for SwellShark was their persistence and curiosity during the pitch process, their passion for the PBS organization and mission, and the agency’s strong AI and data-driven approach, guided by their strategic point of view that ‘AI needs a chaperone,’” said Amy Wigler, VP, Multiplatform Marketing at PBS.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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