“Mr. Robot” was the cult TV show that refused to follow the rules, reported Variety. The Variety report, in part, added:
“Sam Esmail, creator of the surrealistic USA Network drama about a troubled computer hacker, never envisioned “Mr. Robot” as the pop culture sensation that it became in its initial airing last summer. Nor did he ever expect to be a greeter of a roomful of reporters asking him what it felt like to win a best drama series trophy at the Golden Globes.
““My biggest expectation for the show was that it would be a cult hit with a good small fan base that would keep us on the air for a long enough time for me to finish the whole series,” Esmail said backstage at the ceremony. “This is totally surreal and unexpected and I can’t even process it.””
One of those helping generate buzz for the launch of the series was D.C.-based iStrategyLabs and, in advance of the launch, they reported they had been “working furiously over the past few months to execute a first of its kind campaign to promote USA Network’s new show Mr. Robot. We’ve hacked Twitch and E3 — the biggest video game streaming platform and conference respectively. We’re deleting over $100,000 in consumer debt in real time. What’s not to like? Visit whoismrrobot.com/live and have a look at some of the campaign creative the ISL team has been jammin’ on.””
You can see more about their work on the campaign here.