“In a move that is being deemed unusual,” states The Martin Agency in Richmond, it created an executive committee-level position of chief client officer which Danny Robinson, one of its top senior creatives, will occupy.
According to the agency, Robinson “will be responsible for working with account management to promote creative ideas, collaborate with creative teams to determine what drives clients’ businesses, and partner with clients to sell breakthrough work throughout their organizations—all in the interest of fighting against “brand invisibility.”
““The brands we represent need to be talked about within culture at large,” The Martin Agency CEO Kristen Cavallo told Adweek. “Because of that, we needed to increase the linkage between culture and business, and we created the role of chief client officer with the ambition of doing just that.”
“Before joining The Martin Agency in 2004, Robinson co-founded Vigilante, his own creative shop and served as its chief creative officer where he helped develop the Pontiac giveaway integration with the Oprah Winfrey Show (276 audience members on the program were given Pontiac G6s), according to the Media Post. During his time there, Vigilante was awarded the AAAA Multicultural Agency of the Year Award two years in a row, runner-up in its third year and was nominated the subsequent two years. His work for General Motors’ Pontiac brand and Snapple’s Mistic earned several London International and Mobius Awards. His work for Heineken won an ANA Multicultural Excellence Award and was also featured in Communication Arts.”