fbpx

Home » Danny Robinson Named Chief Client Officer at The Martin Agency

Danny Robinson Named Chief Client Officer at The Martin Agency

by | Aug 19, 2020

“In a move that is being deemed unusual,” states The Martin Agency in Richmond, it created an executive committee-level position of chief client officer which Danny Robinson, one of its top senior creatives, will occupy.

According to the agency, Robinson “will be responsible for working with account management to promote creative ideas, collaborate with creative teams to determine what drives clients’ businesses, and partner with clients to sell breakthrough work throughout their organizations—all in the interest of fighting against “brand invisibility.”

““The brands we represent need to be talked about within culture at large,” The Martin Agency CEO Kristen Cavallo told Adweek. “Because of that, we needed to increase the linkage between culture and business, and we created the role of chief client officer with the ambition of doing just that.”

“Before joining The Martin Agency in 2004, Robinson co-founded Vigilante, his own creative shop and served as its chief creative officer where he helped develop the Pontiac giveaway integration with the Oprah Winfrey Show (276 audience members on the program were given Pontiac G6s), according to the Media Post. During his time there, Vigilante was awarded the AAAA Multicultural Agency of the Year Award two years in a row, runner-up in its third year and was nominated the subsequent two years. His work for General Motors’ Pontiac brand and Snapple’s Mistic earned several London International and Mobius Awards. His work for Heineken won an ANA Multicultural Excellence Award and was also featured in Communication Arts.”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Total Immersion

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE