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Home » Design Army Releases “Fashion Film” of Family Behind Georgetown Optician

Design Army Releases “Fashion Film” of Family Behind Georgetown Optician

Design Army Releases “Fashion Film” of Family Behind Georgetown Optician

by | Oct 2, 2015

D.C.-based Design Army has released this  “fashion film that tells the story of the family behind Georgetown Optician — a fashion eyewear retailer with three boutiques (in the D.C. area)— in a quirky, creative way with a high-fashion sensibility. Shot in a historic mansion in Maryland horse country by director Dean Alexander, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son. Design Army created the concept and storyboard; cast actors and voiceover talent; provided direction for styling and costuming; designed the set and built props; and oversaw every last detail of creating the film, including post-production color grading.

“From the film, Design Army crafted digital and print ads showcasing the quirky characters, creating a sense of whimsy with an strong fashion tone. To complete the rebrand, Design Army helmed a social media takeover, aligning the company’s social media channels with the new fashion voice and giving them a uniquely creative, ownable feel — with shareable original content — that helps the retailer position itself as an arbiter of style and taste.”

The video already has generated significant exposure, including being covered in Adweek and other outlets.

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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