D.C.-based Design Army won five awards – four Gold and a Silver – in the District ADDY competition held in Pittsburgh earlier this month. Three of the awards – two Gold and a Silver – were for campaigns for the Hong Kong Ballet, and two Gold awards were for campaigns for Georgetown Optician.
A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
These campaigns will now go to the national level where winners will be announced online on June 26.
The ADDY awards represent the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries in local American Advertising Awards competitions.
Conducted annually by the AAF, the local tier is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an ADDY Award—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 District competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.