Facebook Introduces TRP Buying to Help Determine the Cost of Its Video Ads

For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising campaigns, reports Adweek.

The Adweek story also stated, “Now, the tech giant is introducing a purchasing product dubbed TRP Buying—which references the metric called target-rating points (TRPs). The TRP Buying system leans on Facebook’s partnership with Nielsen’s Digital Ad Ratings division, which will verify how well the social site’s video ads perform in conjunction with TV spots.

“The TRPs will help determine the cost of Facebook video ads while informing participating brands on how to target consumers via Facebook and the tube.”