Facebook wants to see the relationship between its site and live TV content grow more interconnected, reports TechCrunch.

The story, in part, also stated:

“The idea of the “second screen,” where people engage with live TV events via companion social networking tools, seemed to be the talk of the town several years ago when marketing professionals were eyeing the seemingly limitless future of social media. Fast forward a bit and the environment has changed an awful lot. Twitter’s potential to fulfill that need has largely been compromised by its slow product growth and hardware companies like Apple have expanded the capabilities of the TV to fulfill second screen functions on the same smart screen without any need for mobile.

“Despite these things, the media environment is still very much ripe for more tools to connect online activity with live broadcasted material.

““TV viewers are connecting on Facebook during their favorite broadcast programs. We highlighted one relevant study on our Facebook for Business blog which found that 85% of people who reported visiting a social network while watching TV said they visited Facebook,” Bob Morgan, a Partner Engineering Director at Facebook said in a company blog post. “Our own researchers discovered that Facebook usage peaks in primetime, in every country, and that the maximum daily Facebook audience occurs during maximum TV viewing.””

The company “showed off a number of tools and resources that they’ve been working with broadcast media partners on, including polling for live events and a number of new APIs that will allow partners to display specific Facebook content streams with much more ease,” continued the TechCrunch  report.