By MDB Communications

Most of us have grown up in business terrified of failing at things we try to accomplish. It is ingrained in us that failure is “not an option.” Or, “Failure is the opportunity to begin again more intelligently.” In fact, for most people, the fear of failing serves as the motivation to succeed.

But we live in interesting times. The tables have slowly but surely been turned. It seems that failure is not only okay, but a given. And that success is a holy grail of sorts that is achieved by precious few. Apparently, feeling like a loser and that all your Facebook friends are doing better than you is acceptable. It’s okay to cherish your failure. Because, according to some of the hottest self-help books, failure is the new success.

Take The Art of Failure by Neel Burton. He says we spend most of our time chasing success, such that we have little left over for thinking and feeling. As a result, we fail in the deepest possible way. We fail as human beings.

Wow! Failure as a human being! Total worthlessness! Devastation.

In The Value of Failure by Shane Lester, we learn that failure is inevitable, success is contingent upon your perceptions, actions and recovery from failure.

The Wisdom of Failure: How to Learn the Tough Leaderships Lessons Without Paying The Price by Lawrence G. Weinzimmer posits that there is a paradox in leadership: we can only succeed by knowing failure. Every accomplished leader knows there are minefields of failures to be navigated in order to succeed.

In Fueled By Failure: Using Detours and Defeats to Power Progress by Jeremy Bloom, Olympian and former NFL player now thriving as a CEO and philanthropist, he pulls at the common thread that unites him with all of us: the defeats we encounter on our journeys to reach our goals. Sharing his hard-earned insights, Bloom coaches you in tackling defeats, big and small, and using them to drive, not derail, your success.

Then there is Failing Forward: Turning Mistakes into Stepping Stones for Success by leadership guru John C. Maxwell. He asks the question “Are some people born to achieve anything they want while others struggle?” Call them lucky, blessed or possessors of the Midas touch. What is the real reason for their success? Is it family background, wealth, greater opportunities, high morals, an easy childhood?

You’ll have to read it to find out.

Maybe you’re thinking you can fail just fine without the help of a book about failing. Perhaps. But don’t you think these books might help you feel better about failing?

Okay. Let’s say that you really want to fail but can’t afford all those books. Fine. You’ll find everything you need from some good people at TED Talks. They can teach you to fail for zero dollars.

You’ll find such deep-seated failure advice like, “Don’t fail fast, fail mindfully.” Or, “The unexpected benefit of celebrating failure.” And “The fringe benefits of failure.”

Why, you can even listen to author J. K. Rowling talk about failing. Although, not sure failure tips are helpful coming from someone who’s sold millions of Harry Potter books.

The point is, it seems that failure is finally cool. Get a failure T-shirt. Or a failure tattoo. Bumper sticker. Emoji. The possibilities to embrace failure are endless.

Provided by D.C.-based MDB Communications, a Capitol Communicator sponsor.

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