Fairfax City, “a frequent pass-through destination for travelers en route to the Washington, D.C., metro area, is betting on marketing and communications to get those travelers to stop,” reports O’Dwyer’s.

According to the report, the city “released an RFP for an agency to develop a coordinated branding and messaging strategy, pitching its “small town sensibility,” 30-minute drive from Dulles International and Reagan National Airports, George Mason Univ. and quaint festivals.

“The account covers work from research to strategy development.”

(Pictured above is the Fairfax County courthouse in Fairfax City.)