The Washington Redskins lost their biggest legal and public relations battle yet in the war over their name after a federal judge ordered the cancellation of the NFL team’s federal trademark registrations, opposed for decades by Native American activists who call the moniker disparaging, reports The Washington Post.

The cancellation, hailed by Native American activists as a “huge victory,” doesn’t go into effect until the team has exhausted the appeals process in the federal court system. And Redskins President Bruce Allen vowed that the team would appeal, continued the Post’s piece.

(Times Dispatch photo)

One Response

  1. Phill Thompson

    The trend toward removing symbols that reflect stereotypes or hatred will definitely continue. People in the beginning stages of their branding or re-branding efforts should take notice and think about the long-term implications of a name, trademark, and other aspects of branding.


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