The U.S. Department of Health and Human Services’ Social Marketing Campaign
Aims to Educate the Public and Boost Vaccination Rates

Fors Marsh Group (FMG), Arlington, VA, was awarded a second contract, valued at $150 million, for the nationwide COVID-19 Public Education Campaign by the U.S. Department of Health and Human Services (HHS), Office of the Assistant Secretary for Public Affairs. According to FMG, the single-award contract extends the firm’s current one-year HHS contract and tasks FMG and its subcontractor partners with continuing the implementation of its behavioral change social marketing to encourage Americans to be fully vaccinated against COVID-19. 

“We have already seen tremendous impacts of the national COVID-19 awareness campaign—from slowing the spread with mask wearing and social distancing to increasing the early vaccination and fully vaccinated rates among at-risk populations,” said Ronne Ostby, Vice President of Insights and Strategy at FMG and project manager of the We Can Do This campaign. 

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