Fors Marsh Group Awarded Second Contract Supporting National COVID-19 Vaccine Awareness Campaign

The U.S. Department of Health and Human Services’ Social Marketing Campaign
Aims to Educate the Public and Boost Vaccination Rates

Fors Marsh Group (FMG), Arlington, VA, was awarded a second contract, valued at $150 million, for the nationwide COVID-19 Public Education Campaign by the U.S. Department of Health and Human Services (HHS), Office of the Assistant Secretary for Public Affairs. According to FMG, the single-award contract extends the firm’s current one-year HHS contract and tasks FMG and its subcontractor partners with continuing the implementation of its behavioral change social marketing to encourage Americans to be fully vaccinated against COVID-19. 

“We have already seen tremendous impacts of the national COVID-19 awareness campaign—from slowing the spread with mask wearing and social distancing to increasing the early vaccination and fully vaccinated rates among at-risk populations,” said Ronne Ostby, Vice President of Insights and Strategy at FMG and project manager of the We Can Do This campaign.