The Federal Trade Commission (FTC) is seeking additional public comment on how children are affected by digital advertising and marketing messages that the agency feels may blur the line between ads and entertainment, reports TV Technology.

The agency is seeing public comments as part of its plans for an October 19, 2022 event that will examine how marketers reach children via digital media, including by embedding advertising in video sharing platforms, social media platforms through influencer and celebrity posts, games, virtual worlds, and other digital environments.

The October 19, 2022 “Protecting Kids from Stealth Advertising in Digital Media” will feature researchers, child development and legal experts, consumer advocates, and industry professionals examining the techniques being used to advertise to children online – in all the various digital spaces children frequent – and what measures should be implemented to protect children from manipulative advertising, states TV Technology.

More here.