fbpx

Home » FTC seeks additional public comment on how children are affected by digital advertising and marketing messages

Capitol Communicator reports the FTC seeks additional public comment on how children are affected by digital ads and marketing messages.

FTC seeks additional public comment on how children are affected by digital advertising and marketing messages

by | Aug 27, 2022

The Federal Trade Commission (FTC) is seeking additional public comment on how children are affected by digital advertising and marketing messages that the agency feels may blur the line between ads and entertainment, reports TV Technology.

The agency is seeing public comments as part of its plans for an October 19, 2022 event that will examine how marketers reach children via digital media, including by embedding advertising in video sharing platforms, social media platforms through influencer and celebrity posts, games, virtual worlds, and other digital environments.

The October 19, 2022 “Protecting Kids from Stealth Advertising in Digital Media” will feature researchers, child development and legal experts, consumer advocates, and industry professionals examining the techniques being used to advertise to children online – in all the various digital spaces children frequent – and what measures should be implemented to protect children from manipulative advertising, states TV Technology.

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE