fbpx

Home » Higher Logic Acquires Customer Imperative

Capitol Communicator reports Higher Logic, the industry-leading, human-focused engagement platform, announced its 12th annual Super Forum.

Higher Logic Acquires Customer Imperative

by | Jul 30, 2020

Arlington, VA-based Higher Logic, the leading human-focused engagement platform, acquired Customer Imperative and with it, Gain Grow Retain, the world’s fastest-growing community of customer success leaders. According to a release, the acquisition solidifies Higher Logic’s commitment to driving customer success and enabling customer success leaders to drive retention and growth through community, collaboration, content and insights.

Communities are a cornerstone of the customer success model. Higher Logic enables organizations to establish relationships with and between their customers, providing personalized experiences at scale that drive retention and growth.

The combination of Customer Imperative, based in North Charleston, SC, and Higher Logic brings together unmatched talent and SaaS community leadership with the leading engagement platform and expertise in the online community market to build a transformative new engagement model for customer success.

“Today more than ever, the need to clearly understand and drive customer success is a core business requirement,” said Higher Logic Chief Executive Officer Kevin Boyce. “Higher Logic was founded on the principle of personalized engagement at scale. Adding the industry expertise of Customer Imperative and the unique insights of the Gain Grow Retain community to Higher Logic allows us to rapidly advance our mission in the customer success world and further our ongoing commitment to the association space. Together we will continue to bring people together for meaningful conversations and use those conversations to discover key insights and drive better outcomes.”

Gain Grow Retain has become a pillar of the customer success community and in just under six months has grown to over 3000 members. Members engage through weekly office hours calls, a community-driven podcast, an online community, and educational content and articles sourced from industry leaders. Gain Grown Retain will live on as an independent entity within Higher Logic and will enjoy increased investment to expand and improve the content, tools, and resources available to its members.

“At Customer Imperative, we had a unique opportunity to step into a void and create a community where customer success leaders could show their work, learn from one another, and grow professionally. We are proud to be part of this community and excited to become a part of Higher Logic, which will allow us to take our vision to the next level,” said Customer Imperative founder Jay Nathan. “Higher Logic has demonstrated how communities can transform organizations. Together, we’ll increase investments in Gain Grow Retain which will result in more tools, resources, and collaboration opportunities to help customer success leaders, and all professionals wanting to drive engagement, be more successful in their jobs.”

Nathan, will join Higher Logic as Chief Customer Officer and lead the Gain Grow Retain community. Managing Partner Jeff Breunsbach will become Director of Customer Experience for Higher Logic and oversee day-to-day community operations for Gain Grow Retain.

Higher Logic is a Capitol Communicator sponsor.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What if we use an asterisk?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE