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Home » Higher Logic acquires eConverse Media and launches Higher Logic Thrive Design

Capitol Communicator reports that Higher Logic released its 2023 Higher Logic Thrive Association Email Benchmark Report.

Higher Logic acquires eConverse Media and launches Higher Logic Thrive Design

by | Mar 21, 2023

Higher Logic, Arlington, Va, the industry-leading, human focused engagement platform, announced its acquisition of eConverse Media, enabling the launch of its new service Higher Logic Thrive Design.

Founded in 2010 by Martha Jack, eConverse has been a partner of Higher Logic for more than a decade, specializing in the design, launch and management of websites and communities. With the acquisition, Higher Logic will welcome nine new team members (including Martha Jack) with combined experience of 40+ years to launch Higher Logic Thrive Design.

“Associations are looking to create synergy between their website and community, but many times do not have the resources in-house,” says Kevin Boyce, CEO of Higher Logic. “For years, we have partnered with the eConverse team to provide additional design resources that help create that synergy for our customers. Today, we are bringing their expertise into Higher Logic and launching Higher Logic Thrive Design, to drive powerful member experiences across an association’s entire digital landscape.”

Higher Logic Thrive Design builds on the combined industry expertise of Higher Logic and eConverse to deliver easy-to-navigate, responsive websites as well as community design. By connecting an association’s .org and community through a unified look and feel, a member’s experience is more personalized creating stronger engagement. Additionally, the all-in-one set-up under Higher Logic Thrive helps to reduce complexity and cost by streamlining the tech stack, frees up staff time to focus on other member focused initiatives and provides a trusted set of hands for maintenance services to get things done.

“By officially joining Higher Logic, we will have more opportunities to collaborate and align our design services with product development. In my new role as Senior Director, Design Services at Higher Logic, I look forward to strengthening relationships and offering more comprehensive design solutions that drive innovation and success for our customers,” adds Martha Jack.

The Design Services team, led by Martha Jack, will be onsite at Higher Logic’s annual Super Forum conference to demonstrate key Higher Logic Thrive Design service packages. To join in-person April 10-12, 2023, visit HigherLogic.com/Super-Forum.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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