According to The Washington Post, “The cost of polishing your strategic communications skills range from a few thousand for a professional certificate program to more than $30,000 for a master’s degree from Georgetown. Prospects for employment are good. The Washington region boasts a higher concentration of public relations specialists than the New York area. On average, they earn $97,000 a year, according to the Bureau of Labor Statistics.”
A Post story titled “How Washington became the nation’s busiest training ground for scandal PR” also stated that “there is also job security thanks to a rapidly changing media landscape where scandals — real or perceived — trend on Twitter and Facebook and consume headlines almost daily. Any gaffe — a racist comment, a poorly worded textbook, a tantruming airline executive — is now amplified by social media, where they can quickly morph from localized embarrassments into globalized causes du jour.””
“Crisis management has “become a higher art form,” stated Larry Parnell, director of the strategic public relations master’s program at George Washington University in the Post’s story.