Industry Dive Adds NewsCred’s Content Marketing Studio and Services
D.C.-based Industry Dive will acquire NewsCred’s Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products.
According to a release, the acquisition “augments Industry Dive’s in-depth market expertise, first-party audience insights, and unparalleled distribution through its portfolio of 22 news publications with NewsCred’s content creation capabilities.”
“Whether based on award-winning independent journalism or sector-leading marketing services, both organizations share a common foundation built on exceptional content,” said Industry Dive Co-founder and CEO Sean Griffey. “This acquisition will continue to allow us to serve the needs of business leaders for deep insights and information.”
“Over the years, NewsCred has established itself as a clear leader for content marketing, and this acquisition is the right next step to continue providing best-in-class service to those customers,” said Shafqat Islam, NewsCred Co-Founder & CEO. “And by retaining our software business, we can increase our focus, accelerate technology innovation, and extend our market leadership position. It is a win-win.”
