WPP announced that J. Walter Thompson Company, its wholly owned global marketing communications agency, will acquire D.C.-based iStrategyLabs, LLC (“ISL”).
According to a WPP release, ISL’s net revenue was $12.4 million as of December 31, 2015, and clients include Kroger, Medtech and USA Network.
The D.C.-based agency, founded in 2007, also has an office in New York and employs 80 people. ISL bills itself as a full-service digital agency specializing in combining the offline and online worlds to engage consumers.
The acquisition, stated the WPP release, continues WPP’s strategy of investing in key sectors, such as digital, and important markets such as the U.S. The Group’s digital revenues were over $7 billion in 2015, representing 37% of the Group’s total revenues of $19 billion.
WPP also owns digital agencies AKQA, Blue State Digital, F.biz in Brazil, Mirum, POSSIBLE, Rockfish, VML and Wunderman.
According to Peter Corbett, ISL founder and CEO, ISL will continue to operate independently out of Washington, D.C., “while building an office within J. Walter Thompson Company HQ in New York.
“In our short nine year history, we’ve had the pleasure to work with 21 of the Fortune 500 on campaigns that have netted 20 Cannes Lions, innumerable other awards, and have resulted in ISL being named an Ad Age Small Agency of the Year in 2014 and 2016. We’ve invented insanely cool robots and internet connected devices, built a 12,000 person festival from the ground up, moved offices three times as we kept busting through the walls as we grew….and we’ve got so much more to do.”
In addition, ISL won a Silver award at the 2016 Ad Age Small Agency Awards, which salute outstanding independent shops with 150 or fewer employees. The Small Agency Awards were launched in 2009 by Ad Age “to ensure that the innovative campaigns and brand ideas generated by smaller companies receive the recognition they deserve.” Profiles of the winning agencies are in the August 1 edition of Ad Age.