LMO Advertising is partnering with DecisionQ, a predictive analytics firm, to form a joint venture named “LMODQ.” The goal is to provide clients with exclusive technology that compiles consumer behavior data to enhance marketing efforts. It will employ pioneering diagnostic capabilities—perfected and proven after long experience in health care, national security and financial services sectors—to enable marketers to make the most of their data. LMO Advertising reports it is among the first advertising firms in the metropolitan D.C. area to engage in such a venture to positively impact real-time results for client campaigns.
DecisionQ specializes in predictive analytics and represents the best of innovation in machine learning, computer science and applied statistics. The company’s leading product, Fast Analytics, allows its clients to process very high volumes of streaming data in real-time, which enables them to make faster decisions and smarter choices. DecisionQ technology has been used in health care to deliver life-saving diagnoses; in national security to provide actionable intelligence; and in financial services to identify several kinds of fraudulent activity.
The explosion of social media and online content in the past few years has revolutionized the way consumers research, interact and recommend brands. Advertising efforts by companies across the nation are preparing for increasingly smarter technologies, especially when it comes to real-time decision making. Joining the two worlds through LMODQ, clients will be able to position their campaigns and directly reach out to target audiences in the most effective and efficient ways.
“We built LMODQ so our clients can avoid the fundamental errors marketers make when approaching Big Data,” said Scott Laughlin, director of LMO Advertising and co-founder of LMODQ. “Many marketers spend far too much time and money on aggregating data and counting it. The real value is in using available data to diagnose their challenges and opportunities. It’s time for people to forget the term ‘Big Data’ and starting thinking about ‘Big Diagnostics’.”
LMO Advertising and DecisionQ unveiled “LMODQ” to D.C. at the 2015 Mid-Atlantic Marketing Summit, which was held May 8.