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Home » Marketers Suing Facebook Over Allegations of Inflated Video Metrics Say Errors Were Worse than Previously Acknowledged

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Marketers Suing Facebook Over Allegations of Inflated Video Metrics Say Errors Were Worse than Previously Acknowledged

by | Oct 17, 2018

Marketers suing Facebook over allegations of inflated video metrics say the company’s errors were worse than it previously acknowledged, reports Digital News Daily, which added that ““Facebook’s records also show that the impact of its miscalculation was much more severe than reported,” marketers allege in court papers filed in August, but only unsealed on Tuesday. “The average viewership metrics were not inflated by only 60%-80%; they were inflated by some 150 to 900%.”

“The legal battle, which dates to 2016, stems from revelations that Facebook misreported two metrics related to its video ads. Two years ago, when the news first emerged, it was reported that Facebook inflated the average time spent viewing ad clips by 60% to 80%. The company has said its mistaken calculations did not affect billing.”

More here.

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