Marketing for Change, a research and creative agency focused on behavior change, is expanding its advocacy practice and has announced the addition of Mike Reddy to serve as the agency’s Director of Advocacy.

Reddy most recently served as Regional Voter Activation Director with the Biden for President/Democratic Party of Wisconsin coordinated campaign, where he designed and implemented in-person engagement opportunities to drive early voting and media coverage.

“Mike’s background in behavioral economics and his expertise in building collaborative and productive policymaker relationships makes him the ideal fit for leading our advocacy practice,” said Christene Jennings, chief operating officer. “We appreciate his approach to advocacy, one that prioritizes building trust and providing as much value as possible to policymakers and their constituents.”

Reddy’s advocacy approach is rooted in years of experience leading political and public affairs campaigns and advising local, state, and federal government. Additionally, as Head of Outreach at Ballast Research, a division of Atlantic Media’s National Journal Group, Reddy recruited thousands of senior policymakers to advise Fortune 500 companies and top-tier associations on the most important components of effective advocacy.

Reddy holds a Master’s of Public Policy and a Master’s of Social Service Administration from the University of Chicago, where he concentrated in the economics of criminal justice. He also served as a Government Innovation Fellow at the Harvard Kennedy School, where he advised the City of Baltimore on attracting outside investment for critical social services.

Reddy said Marketing for Change clients can expect an advocacy practice that treats policymakers as people: “So many advocates fail to meaningfully engage policymakers due to strategies that are overly antagonistic or don’t move the discussion forward. Our behavioral approach aligns outreach with the motivations and interests of policymakers. At the end of the day, we want to know, ‘Do policymakers trust us? Are we good-faith partners for reform?’”

Marketing for Change is a research and creative agency propelled by behavioral science. The agency uses research-driven strategies to design and implement marketing, branding and communication campaigns that move the needle on behavior change. Marketing for Change is a founding member of the Pandemic Behavioral Working Group and a member of the global platform IPREX, connecting more than 1,200 independent communications and marketing professionals in 84 cities across 29 countries.

To learn more, visit the agency’s website and subscribe to the “Fun, Easy, Popular” blog. Marketing for Change is a Capitol Communicator sponsor.

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