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Home » Marketing for Change expands behavioral insights capabilities with two senior researchers

Reachers Metzger and Clarendon Headshots

Marketing for Change expands behavioral insights capabilities with two senior researchers

by | Sep 22, 2021

Marketing for Change Co. is expanding its research practice, bolstering the agency’s behavioral insights team with two senior researchers who bring a depth of experience in social science research and digital anthropology.

Dr. Aaron Metzger, Ph.D., brings a passion for understanding individual, family, and community influences on prosocial and health-risk behaviors. As an associate professor at the Department of Psychology at West Virginia University, he served as the principal investigator for clients including the National Institute on Drug Abuse and the Food and Drug Administration; the National Science Foundation; and The John Templeton Foundation. Dr. Metzger has published dozens of peer-reviewed articles for publications such as Journal of Applied Developmental Psychology, Journal of Child and Family Studies, Journal of Clinical Sport Psychology, Journal of Research on Adolescence, and Applied Developmental Science.

Also joining the firm is Emily Clarendon, a digital anthropologist who specializes in participatory research as well as analyzing consumer digital data for cultural, material and social insights that can inform social change campaigns. Clarendon most recently served as Senior Director of Community Engagement and Qualitative Research at the Rocky Mountain Partnership in conjunction with Girl Effect in Colorado. In this role, she designed and implemented innovative research to guide strategic planning and community engagement.

Metzer and Clarendon join a 16-year-old research practice that has informed behavior change campaigns featured in textbooks and documented in peer-reviewed journals. Each year, Marketing for Change runs dozens of qualitative and quantitative studies designed specifically to unearth behavioral determinants, not around buying and selling, but around the behaviors that drive results in public health, health care, the environment and advocacy.

About Marketing for Change
Marketing for Change is a research and creative agency propelled by behavioral science. The agency uses research-driven strategies to design and implement marketing, branding and communication campaigns that move the needle on behavior change. Marketing for Change is a founding member of the Pandemic Behavioral Working Group and a member of the global platform IPREX, connecting more than 1,200 independent communications and marketing professionals in 84 cities across 29 countries.

To learn more, visit the agency’s website and subscribe to the “Fun, Easy, Popular” blog.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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