fbpx

Home » MDB Helps DC Lottery Tap Into the Fabric of the Community Again

DC Centric Screen

MDB Helps DC Lottery Tap Into the Fabric of the Community Again

by | Apr 2, 2019

It began several years ago when the DC Lottery launched scratcher tickets that were named and designed after DC’s neighborhoods. The campaign, created by MDB to support the tickets, led with a :60 tour de force that painted a romantic and touching picture of DC’s neighborhoods and its people. It tapped into the fabric of the community.  Now, the DC Lottery and MDB are doing it again.

This time, the DC Lottery is going to the streets with 2-0-2 and DC Flag Scratchers.  And MDB has created an advertising campaign that features a hip, gritty: 30 TV spot that captures the pulse and rhythm of DC and the many ways that people here express what they feel about The District through music and dance. See the TV spot here

“This campaign is about the beat of the city.  When people see this, they’re immediately drawn into it. It gets them going,” says Richard Coad, Chief Creative Officer for MDB. “The energy in this spot is infectious.  It starts out hot and goes up from there.”

“Neighborhoods celebrated DC the place. This really celebrates the people,” said Nicole Jordan, Director of Marketing and Communications for the DC Lottery.

“We can’t wait to see it in market,” said Carole Reuschle, MDB’s VP, Media Director.  “Look for a fully integrated campaign – Television, Radio, Out-of-Home and Digital.  Let the dancing begin!”

See campaign highlights here.

 

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Total Immersion

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE