Merkle, a leading technology-enabled, data-driven performance marketing agency based in Columbia, Md, announced the launch of Merkle in India with the acquisition of Sokrati, India’s leading data-driven performance marketing and analytics agency. The acquisition of Sokrati, coupled with Dentsu Aegis Network’s strategic focus in India, accelerates Merkle’s presence within the Asia Pacific region, where it currently employs over 450 employees in its Shanghai and Nanjing offices.  (In 2016, Merkle joined the Dentsu Aegis Network.)

Founded in 2009, Sokrati is headquartered in Pune and employs a staff of 120 digital marketing professionals. The company develops its integrated marketing offering with the help of data analytics, CRM based marketing, and the integration of online and offline data, as well as hyperlocal marketing. It offers digital and performance marketing with deep specialization in e-commerce. Service lines include search, performance, social, retargeting, display, video production, and product ads. Sokrati’s capabilities are also particularly relevant in industries such as automotive, banking, and telecommunications – key growth areas for Merkle.

With more than 4,100 employees, Merkle has 17 offices in the US and 8 offices in Europe and Asia. For more information, visit www.merkleinc.com.