Capitol Communicator has established this forum where our community of advertising, marketing, public relations, creatives and everyone connected to the communications community can voice their concerns, ideas, stories, insight, outlook, outreach, etc. To learn more on how to submit your stories please visit: https://capitolcommunicator.com/announcing-coronavirus-forum/

Thank you to our supporters: AARP, AAF, Adobe, Admiral Devil, AMA, Beyond Definition, Braze, Cade Martin, Ceres Talent, Communicator Summit, Cravety, Crosby Marketing Communications, Design Army, DS Simon, Elevation, Energize Growth, Garfinkel and Associates, Government Marketing University, Ground, HBP, Higher Logic, HighRock, IABC, Ironmark, MeanGreen, MDB Communications, Mid-Atlantic Marketing Summit, Modus Create, Mosaic, Muck Rack, Plowshare Group, Podcast Village, PRSA, PR Summit DC, RFP Associates, REQ, RP3, R2i, Sitecore, SiteImpact, SmithGifford, Spurrier Group, Storyfarm, Talkwalker, The National Press Club, The Mather Group, White64, Williams Whittle, WWPR, Yes&.

From Casey, Director of Design at Social Driver:

 

Hello WaireHouse family!

I’m hopeful this message finds you and your family well. These are very surreal times that we’re in.

My friend Jessica Watson wrote a beautiful piece on her blog that I wanted to share with you. I’m hopeful it fills you with some positive fuel…

https://www.pointsnorthstudio.com/blog/finding-light-in-the-darkness/

Don’t hesitate to reach out if there’s anything I can help with you….even if that’s just to connect and be heard. I’m here however I can be.

We are stronger and brighter together.

Be well/healthy,

John

A LETTER FROM F. SCOTT FITZGERALD, QUARANTINED IN 1920 IN THE SOUTH OF FRANCE DURING THE SPANISH INFLUENZA OUTBREAK shared by Peter Corbett

Dearest Rosemary,
It was a limpid dreary day, hung as in a basket from a single dull star. I thank you for your letter. Outside, I perceive what may be a collection of fallen leaves tussling against a trash can. It rings like jazz to my ears. The streets are that empty. It seems as though the bulk of the city has retreated to their quarters, rightfully so. At this time, it seems very poignant to avoid all public spaces. Even the bars, as I told Hemingway, but to that, he punched me in the stomach, to which I asked if he had washed his hands. He hadn’t. He is much the denier, that one. Why, he considers the virus to be just influenza. I’m curious of his sources. The officials have alerted us to ensure we have a month’s worth of necessities. Zelda and I have stocked up on red wine, whiskey, rum, vermouth, absinthe, white wine, sherry, gin, and lord, if we need it, brandy. Please pray for us. You should see the square, oh, it is terrible. I weep for the damned eventualities this future brings. The long afternoons rolling forward slowly on the ever-slick bottomless highball. Z. says it’s no excuse to drink, but I just can’t seem to steady my hand. In the distance, from my brooding perch, the shoreline is cloaked in a dull haze where I can discern an unremitting penance that has been heading this way for a long, long while. And yet, amongst the cracked cloudline of an evening’s cast, I focus on a single strain of light, calling me forth to believe in a better morrow.

Faithfully Yours,

F. Scott Fitzgerald

Message from Elyse, Office & Human Resources Administrator at Social Driver

Message from Parkwood Creative

Message from Speedpro

Message from IMG

These are incredibly trying times for all of us.  As you acclimate to new routines and systems to protect your health and the health of loved ones, IMG is here to help with your professional needs.

Many have called or emailed to see if we are open. The answer is a resounding YES!

IMG has spent the last several weeks building out a robust telework environment for our creative teams of editors, artists, producers, engineers, programmers and the myriad of key people that keep your projects on track. While we all know and appreciate how inspiring in-person contact is, we are confident we can handle any media challenges you dream up.

Here’s a snapshot of work we’ve done over the last week:

  • Converted a Live in-person event into a virtual Live Streamed experience for over 10,000 participants.
  • Produced dozens of commercials including captioning & encoding for distribution to broadcast and digital outlets.
  • IMG programmers continue to create sites and experiential designs for museums and other key environments.

As we face uncertain times together and recognizing business, as usual, may not be around the corner, IMG is confident in our ability to adapt to this new environment and support you in all of your diverse communication needs. Our goal is to maintain regular hours, working hard to ensure you and your team have IMG resources to help tackle these new challenges.

Since ‘social distancing’ is the norm, for now, it doesn’t mean we can’t communicate effectively, if only to reach out and say Hi. We look forward to catching up and hope you and your family stay well.

Jeff Weingarten
CEO
Interface Media Group

From Beekeeper Group

How to Maintain Your Social Media Communications During the COVID-19 Crisis

One of the top client questions we’re addressing as the global health pandemic crisis of COVID-19 continues to escalate is how businesses and organizations should proceed on social media. We recognize that this might be a difficult time to share business-as-usual messages on your channels given feeds are currently filled with pandemic-related communications and people’s rightful focus being elsewhere. This is particularly challenging for entities that are immediately involved in the crisis (healthcare professionals, manufacturers, etc.), but still need to advance their general mission.

Here are a few tips:

  • If you haven’t already, evaluate any scheduled social to ensure it’s still timely.
  • Post a message acknowledging the crisis (linking to a more formal statement on your website if available), and pin it to the top of your social profiles.
    • Example: “Recognizing that we are amid a difficult time with the international response to COVID-19, we hope to continue to help foster community and advance our mission in ways that align with current public health needs.”
  • Try to find and share the good ways businesses and people in your industry are helping and taking action in response to the crisis.
  • Avoid content that advocates for travel (i.e. upcoming events), community gatherings, or any other activities that are currently being avoided.
  • Now is a good time to use LinkedIn where the dialogue is less focused on the crisis, keeping in mind the slower-paced feed where posts sit for sometimes 3-5 days.
  • Frame important business-as-usual requests in light of today’s crisis.
    • Example: “We recognize this is not a top priority given COVID-19, but we will need strong leadership in the future more than ever. Don’t forget to vote on our pending Board Election.”
  • Although social media is where we usually use a less formal, more exclamatory tone, it is best to align with the at-large mood on social and keep a more reserved, temperate tone.

Most importantly, continue to not just produce and share content, but listen and be present on social media so that you have a good understanding of the context that your community will be receiving your online messages in and adapt accordingly.

Leave a Reply

Your email address will not be published.