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Home » Momentum grows for four-day workweek

Capitol Communicator has a report that momentum is growing for a four-day workweek which has resulted in, among other things, revenue gains.

Momentum grows for four-day workweek

by | Mar 27, 2023

For a growing number of agencies and companies, the four-day workweek is becoming, according to Adweek, “a reality, along with a point of pride and recruiting prowess. As workers everywhere experience burnout, companies around the globe are warming up to switching to a four-day week, citing revenue gains, higher retention rates and reductions in staff fatigue.”

Adweek reports that a recently completed pilot program in the U.K. found “61 companies and more than 2,900 workers experimenting with the four-day workweek, and results showed benefits to worker productivity, along with improvements in mental and physical health. A majority of the companies plan to stick with the program. Unfortunately, ad agencies were mostly absent from the pilot. However, the success of the program may prompt some to now give the concept a try.

“While many of the bigger agencies and holding companies haven’t made plans to implement a four-day work week, smaller agencies, from 12-person shops to 200-person agencies, are starting to experiment with their own programs. While there have been challenges along the way, all report more satisfied employees, better recruitment opportunities, greater productivity, and in most cases, revenue growth.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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