Home » Monroe Street Partners acquires majority equity stake in Richmond-based Brandito

Capitol Communicator reports that Monroe Street Partners acquired a majority equity stake in Richmond-based Brandito.

Monroe Street Partners acquires majority equity stake in Richmond-based Brandito

by | Aug 3, 2023

Monroe Street Partners (“MSP”), a Chicago-based private equity firm, has acquired a majority equity stake in Brandito in partnership with founder and President Michael Lovern, who, states a release, has made a substantial reinvestment in the company.

Based in Richmond, VA, Brandito is a marketing services platform focused on promotional product distribution, warehousing, fulfillment, and breakthrough creative services. Under the leadership of Lovern, Brandi, continues the release, “has created a better buying experience for its customers by fostering a culture of authenticity and exceptional service. Brandito’s suite of services enables customers to develop and maximize their brand, improve employee engagement and retention, and bolster the corporate conference and trade show experience.”

In conjunction with the transaction closing, Lovern will maintain a material ownership stake in Brandito and continue to serve as the company’s President. Lovern stated, “I am thrilled for the opportunity to partner with MSP to execute on our shared vision of accelerating growth. MSP’s strategic guidance, deep operating resources, and equity capital will allow Brandito to create substantial value for our customers and employees. We remain committed to our core values of authenticity, service and giving.”

Alexander Foshager, Managing Partner at MSP, noted, “In Brandito, we saw the opportunity to partner with an innovative, industry-leading platform led by a fantastic management team.” Foshager continued, “We look forward to partnering with Michael and the rest of the Brandito team to support the company’s key organic and inorganic growth initiatives.”

Kenneth Mill, Managing Partner at MSP, said, “Brandito’s management team has built a comprehensive platform of interconnected promotional product services perfectly suited to servicing large corporate clients. We are excited to help the company capitalize on its leading position in a fragmented market.”

Founded in 2009, Brandito provides promotional product sourcing, customized e-commerce stores, warehousing and logistics, kitting and creative marketing services.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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