Capitol Communicator is hearing that large-scale shoots are coming back, and since early September Baltimore’s Storyfarm, a Capitol Communicator sponsor, has been safely working on several projects. “We couldn’t be happier,” said Storyfarm Partner Dan Gerlach. In the meantime, Storyfarm has been producing smaller projects and recently completed one for Ascensus, the nation’s largest independent retirement services provider, using stock footage and in-house motion designers under a tight deadline. See the Ascensus work here: https://youtu.be/3uLGjGamtzc

Morgan State University has announced a multi-year, multimillion-dollar uniform and apparel partnership with international athletic outfitter Under Armour, naming the global performance brand as the official outfitter for the Morgan State Athletic Department and its teams, starting in 2020.

The agreement with the Baltimore-based Under Armour will allow Morgan State to provide Under Armour uniforms, apparel, gear and equipment for its complete roster of student-athletes, coaches, athletic department personnel and the campus community. It’s a tremendous opportunity for the Bears to be associated with an award-winning brand headquartered in Baltimore and further illustrates Morgan’s continued commitment to excellence—on and off the field.

The uniform and apparel agreement with Under Armour will last for five-years, and the affiliation will debut with the first game of the season in men’s and women’s basketball on November 25, 2020.

According to Baltimore’s GKV, wearing a mask can make a critical difference in slowing the spread of COVID-19. Still, many continued to resist doing so.

The strategy? GKV says on its website it was to minimize the “bossiness” of the message and make the benefits of wearing masks more immediate and tangible, positioning masks not as a barrier to life but as a way to carry on doing the things we enjoy.

The creative is part of a campaign GKV is undertaking with the Maryland Department of Health to help mitigate the impact of COVID-19. See more on the program website: https://covidlink.maryland.gov/content/masks-on-maryland/

According to GKV, the appeal was adapted to different audiences and cultures, especially to demographics most at risk of catching and spreading the virus. Messaging was kept positive and inclusive and from the people, using local DJs, influencers and respected authorities. The effort embodied the spirit, if not the words, of the World War II campaign “Keep calm and carry on,” building a sense of community and comradery in less than normal times.

According to the Maryland Department of Health, bids received from offerors who were found to be technically qualified for the COVID-19 campaign were as follows:

GKV, Baltimore, total budget: $1,453,660, estimated media buy: $998,586; Kivvit, Washington D.C., total budget: $1,492,000, estimated media buy: $1,100,000; GMMB, Washington, D.C., total budget: $1,497,036, estimated media buy: $969,147; Markstein, Washington, D.C.,  total budget: $1,330,000, estimated media buy: $860,000; The Hatcher Group, Bethesda, total budget: $1,179,834, estimated media buy: $825,000.

Also, Pulsar, Inc., Baltimore, total budget: $1,500,000, estimated media buy: $1,000,000; CAP Inc., West River, MD, total budget: $1,474,630.14, estimated media buy: $631,000; Executive Media Communications, Inc., Rockville, total budget: $1,500,000 estimated media buy: $1,005,000; Extra Step Assurance, LLC, Bellefontaine, OH, total budget: $1,500,000, estimated media buy: $355,000; MH Media Strategies, Annapolis, total budget: $1,725,000, estimated media buy: $950,000; OnSite Screenings, Tampa, total budget: $1,157,000, estimated media buy: $591,500; Virtual Crowd, Lake Worth, FL, total budget: $1,353,000, estimated media buy: $1,018,000

Image: GKV Maryland Department of Health campaign

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