Nielsen is out with its look at TV and digital news consumption, reports Adweek, which added that “the report of results from Q1 2017 is heavy on local news consumption; its growth, its diversity of viewers and its outsize role. In an average week, local news reached 40 percent of people in the ad-friendly A25-54 demographic. That’s compared to 32 percent for national broadcast news and 17 percent for cable news.

““In the same time period, adults spent two hours and 22 minutes watching local news, which is more than double the amount of time spent watching national broadcast news,” writes Justin La Porte, vp of local audience insights for Nielsen.

“Viewers in the Top 25 markets watched 44 billion minutes of news every week in Q1 2017, up +11 percent from 39.7 billion minutes in Q1 2016.”

Below is a chart reflecting average weekly time spent watching news per adult 18+ in Local People Meter (LPM) Markets:


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