Omnicom emerged victorious in the long, highly contested review for the Army’s marketing contract. WPP was the other finalist in the pitch.

According to Adweek, “The news comes less than one week after the U.S. government denied a bid protest filed by incumbent McCann Worldgroup upon its elimination from the review. The winning bidder will oversee a multi-billion dollar contract managing a variety of marketing and public relations activities over 10 years.

The DoD statement confirms that DDB’s Chicago office led the team that won “a $4,000,000,000 hybrid (cost, cost-plus-award-fee, cost-plus-fixed-fee, and firm-fixed-price) contract for services in support of the U.S. Army Marketing and Advertising Program.”

““Work locations and funding will be determined with each order, with an estimated completion date of Nov. 18, 2028,” the release reads.”

More here.

The contract was awarded after the U.S. Government Accountability Office denied a protest that was filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative 12-year relationship for the IPG network.

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