Data Shows Cable TV News Doesn't Have a Big Advertiser Conflict Problem
A look at ad trends for cable news in prime time during an election year reveals broad advertiser support, does it also say something about the electorate?
Greg Abel Named President of Newly Formed Public Relations Society of America Maryland Chesapeake Chapter
Greg Abel, CEO and founder of Abel Communications, will serve as President of the newly formed Public Relations Society of America (PRSA) Maryland Chesapeake chapter, helping…
What the MarCom Summit DC Told Us About Your Next Agency Search
By Robert Udowitz, Principal, RFP Associates The MarCom Summit in DC on October 14 packed marketing, PR, public affairs, advertising, and media into one day filled…
D.C.-Based AdImpact and Madhive Integrate Local Ad Intelligence to Help Broadcasters
By now you've seen political spending is set to top $11.6B this campaign cycle. That figure is brought to you by D.C.…
Holiday Shoppers Will Spend More but Buy Less This Season, According to Agile Brand Guide Predictions
The Agile Brand released its 2026 holiday shopping predictions, forecasting US holiday retail sales growth of 3.0% to 3.5% this season—below the 4.…
LIFE magazine returns with plans for digital stories, documentaries, video and live experiences
LIFE magazine will return to regular print publication Nov. 23 with a $45 quarterly edition, TheWrap reports. Backed by Karlie Kloss and Joshua Kushner’s Bedford…
Aaron Gilchrist returns to NBC4 Washington as News Anchor
Aaron Gilchrist will return to NBC4 Washington, WRC, in January 2027 as an evening anchor after nearly six years with NBC News, where he anchored NBC…
Number of radio stations with a religion format "just keeps on growing"
The religion format — including radio stations featuring religious teaching, hymns and other related content — just keeps on growing, according to Inside Radio/PrecisionTrak’s station counts…
Seven Letter Unveils Engine to Help Clients Shape How AI Tells Their Story
Seven Letter, a D.C.-based communications firm, launched Engine. According to the firm, "Engine shows brands, executives and issue advocates how AI tools describe…
How AI is Transforming Human Research: Meet Tom Weiss of MX8 Labs
MX8 Labs aims to democratize qualitative research using AI
TV Advertising Snapshot Shows Why All Sports Will Become Streaming
Measurement of sales generated by TV advertising shows streaming outperforms cable and broadcast
The logic behind TV ads for auto insurance
Every time I watch a TV ad for an auto insurance company, I question why they are so disconnected from the products they are selling, So,…
From Starbucks to the Washington Capitals: AJ Jones II on winning fan attention
By Nicole Schuman. Schuman interviewed Jones in a fireside chat on Oct. 14 at the Mid-Atlantic MarComm Summit.
Meta to raise $95 billion to support investments in AI
Meta plans to raise $95 billion in support of its ongoing investments in artificial intelligence models, products, infrastructure, and the development of super intelligence
Top comms pros gathered at the 15th annual Mid-Atlantic MarCom Summit
By Christine O'Dwyer. The annual Mid-Atlanta Marcom Summit brings together public relations, public affairs, communications, marketing, advertising, social media professionals, and more.
