Stop Defending Your Loyalty Program. Start Proving It.
By Andy Locke Key Takeaways * Most loyalty programs already work, but they were never set up to prove it, usually because measurement got deferred to hit…
Politico “finally” launches second subscription, states ADWEEK
Politico is expanding beyond its long-running Pro subscription business, launching a new technology policy franchise called Decoded, according to chief executive Goli Sheikholeslami. The daily…
SDI Chairman Susan Ann Davis Receives Honorary Doctorate
Susan Ann Davis, Founder and Chairman of Susan Davis International, has been awarded an honorary doctorate by Ulster University, a top-tier public research university in…
Four DC news outlets join to create ALL-DMV to cover high school sports
Three major DC news outlets that normally compete for audience are joining with the new Washington Sun to cover high school sports, reports DCRTV. According to…
FTC takes “historic action” against multilevel marketing operator Amway for unfair and deceptive business practices, states FTC release
Amway Corp., one of the largest multilevel marketing companies in the U.S., and two of its affiliates—World Wide Group, L.L.C. (WWG) and…
How AI is shaping your online reputation and credibility
By Issac Morgan There’s a new sheriff in town when it comes to online reputation management for professionals, and it’s probably not hard to…
OpenAI discloses six new instances in which AI systems hid mistakes
OpenAI disclosed six new instances in which artificial intelligence systems hid mistakes, made up data and moved files onto the open internet without permission, amid an…
Companies must keep powerful AI models under human control, states MediaPost
Microsoft has unveiled a draft “Code of Conduct” focused on its in-house AI projects. The move reflects a growing concern across industries that companies must…
Sinclair and Nexstar Media Group launch campaign to increase awareness of NextGenTV
Sinclair and Nexstar Media Group are launching a joint consumer education campaign across 13 U.S. television markets to increase awareness of NextGenTV, expanding broadcaster-led…
People in the Spotlight: Kevin Alansky, Kendra Kojcsich and Christopher C. Hull
Kevin Alansky joins Titan Cloud Software as CMO to help lead marketing, provide insights, and solve challenges in the fuel operations industry. According to an online…
DC mother missing in ‘mysterious circumstances’ is associate vice president and head of public affairs at Eli Lilly
Law enforcement in Washington, D.C. has intensified a search for Antoinette Forbes, a single mother who has been missing for over a week, reports Newsweek.…
BIA Forecast: Political Spending Lifts 2026 Local Ad Market to $186.1 Billion; First Look at 2027 Points to Continued Underlying Growth
BIA Advisory Services updated its 2026 U.S. Local Advertising Forecast, projecting total local ad revenue to reach $186.1 billion, up $1.6 billion (+0.…
LG accused of invasion of privacy over TV data collection, states The Register
LG is again fending off allegations that its expensive consumer hardware gathers extensive information about users and their surroundings for the benefit of its advertising business,…
Capitol Communicators: Profile of Lauren Lawson-Zilai, Founder and Principal, Zeal Communications
Capitol Communicators is a profile series spotlighting the people shaping advertising, digital, marketing and public relations in the Mid-Atlantic. This profile features Lauren Lawson-Zilai.…
25 Years Later, Remembering September 11
By Fay Shapiro It is hard to believe it has been 25 years since September 11. I was working at Burrelles at the time and was…
