Jackelyn Keller joins Comscore as CMO
Comscore named Jackelyn Keller its Chief Marketing Officer. According to a release, she brings “extensive expertise in linear TV, streaming, digital and programmatic advertising, product marketing…
Three predictions for 2025, a year of significant transformation
Here we go again. Another year, and more predictions. First, however, let’s look briefly back at the last year. It turns out that all of…
Best New Year’s Wish for PR Writers
By Don Bates, APR, Fellow PRSA Every PR writer wants to write better. Every PR manager wants their teams to write better. Every PR client wants…
WaPo launches WP Ventures to create products and experiences “worth paying for”
The Washington Post is launching WP Ventures with the goal, states Matt Murray, Executive Editor, of strengthening “our business by increasing the profitability of our more…
Best Wishes for a Happy New Year from Capitol Communicator
2025 promises to be another year of constant change and challenge to communicators. Stay abreast of what’s new and what’s ahead by checking in…
PRSA NCC holds annual Hall of Fame Awards and Holiday Party; Anne Woodbury and Brenda K. Foster inducted into Hall of Fame
PRSA NCC, the largest PRSA chapter in the country, held its annual Hall of Fame Awards and Holiday Party in honor of its 75th anniversary. The…
Mike Smith earns lifetime achievement awards from NPC and PRSA
Mike Smith was honored in December with distinguished professional service awards from the National Press Club and the Public Relations Society of America. According to a…
Patrick Kilcur, one of the top lobbyists at the Motion Picture Association, to join Ballard Partners
Patrick Kilcur, one of the top lobbyists at the Motion Picture Association, is leaving the trade group after 11 years to join Ballard Partners, where he’…
A multiplayer game: Search Engine Optimization in 2025
For a long time, SEO was largely synonymous with Google Search Optimization. SEO tactics and strategies didn’t only apply to Google, of course. They were…
Podcaster Kara Swisher attempting to secure investors to buy The Washington Post
Tech podcaster Kara Swisher told Axios that she is attempting to round up a group of wealthy investors to put together a bid to purchase The…
2025: “It’s going to be a wild ride!”
Well, it’s that time of year again, so I’m dusting off the ol’ crystal ball I’d hauled out with the Christmas decorations to…
Longtime WaPo columnist Petula Dvorak takes on new role
Petula Dvorak, whose twice-weekly local columns in The Washington Post “have excavated scores of journalistic gems and generated a tremendous following, is shifting her considerable…
Maria Rodriguez, president & CEO of Vanguard Communications, elected to the National Press Club’s Board of Governors
Maria Rodriguez, president & CEO of Vanguard Communications, was elected for a three-year communicator seat on the Board of Governors of the National Press Club…
How much does a Public Service Announcement campaign cost?
By Ivette Achong, Vice President, Connect360 You probably already know that a national public service announcement campaign can generate huge awareness by tapping into donated advertising…
WaPo launches revamped “commenting experience” for subscribers
The Washington Post is revamping its commenting experience with the launch of “Conversations,” described by The Post as an “exclusive, intuitive way for subscribers to engage…
