Clear Channel Airports  announced a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country’s second largest federal credit union, to activate a  first-of-its-kind brand takeover of the Concourse C Connector at Washington Dulles International Airport.  WHITE64 was part of the team and the ribbon cutting for the PenFed Tunnel.

PenFed’s Out-of-Home (OOH) marketing campaign, states a release, includes “a digital media tunnel comprised of LEDs as well as directional audio via sound cones bookending the tunnel and measures nearly 4,000 square feet. Dubbed “The PenFed Tunnel,” it also includes two lit tension fabric displays, and six tension fabric displays providing PenFed with Terminal C brand takeover at Dulles International Airport. The marketing campaign provides PenFed with 100% share of voice in the terminal, a marketing first at the airport, helping the brand to reach millions of air passengers every day as travel hits pre-pandemic levels.”

“This immersive digital marketing campaign is like nothing we’ve seen before in an airport. The magnificent digital displays that make up The PenFed Tunnel provide a wow factor with audio and visual effects no other brand has previously activated. This exciting brand activation will engage millions of air travelers and inspire them to take action,” said Morten Gotterup, president, Clear Channel Airports.

More here.