Home » Photographer Cade Martin completes SPECtacular Showerspecs campaign

Capitol Communicator reports that award-winning photographer Cade Martin completed a SPECtacular Showerspecs campaign.

Photographer Cade Martin completes SPECtacular Showerspecs campaign

by | Aug 18, 2023

Award-winning photographer Cade Martin reports that Donna Spurrier, CEO at Richmond-based Spurrier Group, reached out to him, looking for someone to photograph a high-end Showerspecs print ad for Conde Nast Traveler Magazine’s June issue.

According to Spurrier, in 2017, she started “prototyping, developing, and testing to figure out how to make readers that didn’t fog, were made of premium materials, and could hang right in the shower. It took almost three years because quality was my first priority and in 2020 the Showerspecs® brand was born. Soon after my daughter joined me in the venture…enter pandemic. We realized pretty early into 2020 that Showerspecs® didn’t fog when worn with a mask. This was an “a-ha” moment so we went back to production and made a new line of readers with a lighter frame in flattering styles for everyday use, Clearspecs. They are your new “everyday” reader and are a face mask’s best friend (for all the healthcare heroes). Think in the kitchen for hot ovens, steamy stovetops, and humid dishwashers. Think finally sipping your favorite hot drink while reading or working and not get an entire face full of steam.

“Our philosophy is simple: Let’s make those small everyday moments easier, so you can spend your time living life. The way I see it, life is short and spending time squinting at shampoo bottles is not as fun as spending time with the ones you love.”

Cade Martin added that the reason Spurrier invented Showerspecs “was because she kept mixing up those really small hotel bottles and our audience will immediately connect to that same obstacle if they need readers and travel during the summer months.”

He said it was easy to get the right images “when the client, Donna Spurrier, is also a longtime collaborator with a clear vision. Pun intended.”

Brand Manager (and Pastry Chef extraordinaire) was Meredith Herrera. Art Director was Carolyn McGeorge.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


Submit a Comment

Your email address will not be published. Required fields are marked *


Brand Creep

Don't tell the lawyers



Recent Comments