Pinterest announced a new kind of Pinterest Marketing Partner that will make it easier and more efficient for brands to create great Pins. Their ‘Creative PMPs’ can enable businesses to scale how they create Pinterest content. These partners join Pinterest’s existing Advertising, Content Marketing, Audiences, and Measurement specialties.
According to Pinterest, businesses can work with Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy, and The Online Studio. The Creative PMPs have built solutions through the Pinterest API that will give brands access to creative development tools that make it easier to build, manage and launch engaging Pins. Marketing Partners can help with everything from developing high-quality creative content to managing complex campaigns to refining targeting and measuring results.
Pinterest says each partner is highly vetted for both technical and Pinterest expertise. Since Pinterest is visual and personal, creating professional level Pins requires specialized expertise. With the new PMPs, marketers get access to teams already trained by the Pinterest Creative Strategy team on its best practices. These teams have created thousands of Pins to date and are now ready to help businesses make more. More here.