CarMax, the nation’s largest retailer of used cars and trucks, selected Durham-based McKinney as its lead advertising agency, reported newsobserver.com.
Richmond-based CarMax spends about $60 million a year on advertising, according to AdWeek. The retailer’s ad campaign included a spot that ran during the 2014 Super Bowl, continued the newsobserver.com report, which added that winning the CarMax account comes on the heels of McKinney being tapped to handle global advertising for the Crocs footwear company in mid-November.
According to the media report, CarMax appointed a new chief marketing officer in August, a move that frequently triggers switching ad agencies. The new CMO, Jim Lyski, was CMO at The Scotts Miracle-Gro Company from 2011 to 2014 and prior to that was chief marketing officer at Nationwide – a long-time McKinney client.
The Martin Agency, also based in Richmond, reportedly was one of the finalists for the account. McKinney replaced Silver + Partners, a New York agency, as CarMax’s agency, AdWeek reported.
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