As people consume more and more content in real time, marketers need to create artful storytelling at the speed of culture to break through the social noise.

RP3’s Content Lab helps clients capitalize on this trend by creating high-end content without the barriers of big budgets and lengthy timelines. The Content Lab is a powerful offering that surrounds custom content with well-informed content strategy and data-driven amplification through RP3’s media connections team. Housed within RP3’s new Bethesda, MD, offices, the Content Lab is set up to handle everything from table top photography to film shoots and editing without the overhead of larger facilities.

“The Content Lab is not just a physical space. It’s a mindset that brings together a new breed of thinkers, makers, channel distributors, photographers, editors and culture commentators to create ideas today and turn them into content tomorrow,” said Dylan Bernd, RP3 Executive Creative Director. “Our clients are excited to have a resource that can move quickly, yet still stay on brand and in synch with the broader campaigns we’ve developed for them.”

Some examples of the Content Lab’s recent collaborations include shooting Alex Ovechkin for the launch of Ovi O’s cereal for Giant Food, creating all of the content for Children’s National’s latest brand campaign, and producing and distributing online video content for the Coca Cola Company.

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RP3 is a Capitol Communicator sponsor.

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