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SocialCode Adds MentAd

by | Jan 3, 2017

SocialCode, which has a D.C. office and is owned by Graham Holdings, acquired MentAd, which is based in Palo Alto, CA. According to SocialCode:

“Our vision at SocialCode is to transform organizations into responsive, data-driven institutions that provide more value and connect more deeply with customers. Our customers include the largest consumer brands — like Nestlé Purina, Visa and Heineken.

“Our customer promise is twofold:

“First, we deliver the smartest advertising that drives measurable business growth for our clients. We deliver the best return on advertising investment by using data, software, and professional services to drive business results. Second, we put customer insights at the center of marketing. We do that by joining customer data with social signals, advertising performance, and 3rd party data to enable our clients to provide more value to their customers and prospects.

“As we enter 2017, we’re excited by the progress we’ve made against our vision and promise. Over 300 passionate professionals — spanning engineering, product, data science, ad operations, account management and more — are delivering performance and insights to major marketers across hundreds of brands. We do this through deep partnerships and innovation with the major media platforms like Facebook, Instagram, Pinterest, Snapchat, Twitter and YouTube.

“We believe that 2017 will be another pivotal year for us with many milestones (and we are) delighted to share that the first big milestone this year is the acquisition of MentAd, a predictive marketing technology platform for advertising management and predictive analytics.

“The integration of MentAd’s technology and team empowers SocialCode with new capabilities to optimize performance and scale large campaigns for leading brands more quickly. This includes Facebook direct-response campaigns, a major driver of our growth.

MentAd’s team of product, engineering and advertising professionals, led by cofounders Yuval Baror and Daniel Romano, will join SocialCode’s dedicated engineering group for developing tools and reporting capabilities used to scale performance across all major media platforms like Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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