Surefire Local, based in Tysons, Va, announced the acquisition of Sequoia Internet Marketing Solutions, an online marketing agency with over 20 years of HVAC experience. This is the third acquisition by Surefire Local, having previously acquired Promio, a franchise marketing company in 2016 and BringMeMyLeads in 2012. The merger of Sequoia into Surefire Local, states the company, represents a unique and significant opportunity for Surefire to further expand into the home improvement vertical. Sequoia is a preferred online marketing vendor for Carrier® a world leader in high-technology heating, air-conditioning and refrigeration solutions and Bryant® heating and air conditioning systems.
Surefire Local, stated the company, is now a key player in the hyperlocal digital marketing space and has created some of the largest media and commerce brand. The Surefire Local Marketing Cloud multiplies the impact of a local business’ marketing efforts by helping them see and strengthen all their online activities from a single platform – solving SEO, online ads, local directory listings, reputation management and drip marketing. Surefire is a four-time INC 5000 fastest growing company, whose clients include over 2,400 local businesses and enterprises with multi-location franchisees, dealers and distributors in the areas home improvement, medical practices, education and retail. Large manufacturers like GAF, Renewal by Andersen, Wellborn Cabinets and Louisiana-Pacific have parented with Surefire Local to provide preferred local digital marketing services to their dealer and distributor networks.