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Home » Consumers concerned about fake reviews across all e-commerce sites finds new survey

Capitol Communicator reports a survey finds consumers concerned about fake reviews across all e-commerce sites.

Consumers concerned about fake reviews across all e-commerce sites finds new survey

by | May 14, 2023

Consumers are concerned about fake reviews across all e-commerce sites, but one site in particular remains high, according to Search & Performance Marketing Daily.

According to the report, a survey of 13,000 consumers from PowerReviews — How Fake Reviews Destroy Consumer Trust – and How Brands and Retailers Can Combat Them — “reveals growing concern about fake reviews. Among the U.S. consumers participating in the survey, 63% are more concerned about fake reviews now than they were five years ago.

“Plenty of media outlets have covered Amazon’s struggle with fake reviews, but what about on Walmart, Target, Wayfair, Best Buy, Chewy, Home Depot, Lowes, and Kroger.

“Although consumers spend millions of dollars in the online marketplace, 84% of U.S. customers point to Amazon as the site in which they have the biggest concerns when it comes to fake reviews, followed by Walmart with 53%; Target, 29%; Wayfair, 26%; Best Buy, 18%; Chewy, 15%; Home Depot, 14%; Lowe’s, 13%; and Kroger, 9%.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

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