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Home » Survey says: 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months

Capitol Communicator reports a survey says 38% of U.S. advertisers are likely to sever ties with their ad agency within the next six months.

Survey says: 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months

by | Nov 16, 2022

According to a study of more than 300 marketers conducted by SetUp, a company that matches brands with marketing agencies, 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months. That’s up from the 30% of clients considering firing their main agency within the coming six-month period in the company’s spring 2021 survey, reports Inside Radio.

According to Inside Radio, “SetUp’s fourth such study, with respondents leaning towards those on the client side with a director-level-or-higher position, and those on the agency side identifying as a member of their agency’s executive leadership team, included brands such as Delta Air Lines, Warner Bros., Discovery, Coca-Cola and AbbVie, and employees of agencies such as Luckie, Bounteous, Dalton and Goods & Services.

“According to SetUp’s report, while both clients and agencies cite many of the same reasons for termination, the order of importance differs. From the agency side, cuts to the client-side marketing budget, shakeups in the client’s leadership team and dissatisfaction with the agency’s delivery rank 1-2-3, while for clients, a lack of strategic approach is the largest factor, followed by leadership changes, an agency’s misunderstanding of client business and dissatisfaction with delivery.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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