Laura Evans Media’s Rwanda mission with USA for UNHCR works to “amplify global visibility for refugee education”
Laura Evans Media supported USA for UNHCR’s Building Better Futures campaign during a February 2026 mission to Rwanda, providing, states a release, “on-the-ground communications strategy and content…
Capitol Communicators: Profile of Sheila Brooks, Ph.D. Founder, President and CEO, SRB Communications
Capitol Communicators is a profile series spotlighting the people shaping the present and future of advertising, digital, marketing and public relations in the Mid-…
Designing Dynamic Customer Journeys for Every Stage of the Lifecycle
Originally published by Response Labs. Reprinted with permission Audience Science helps brands understand who customers are and what motivates them. The next step is…
USAA Educational Foundation Extends Crosby Contract for Two Years
The USAA Educational Foundation (USAAEF) has enlisted Crosby Marketing Communications for an additional two years to provide integrated marketing support, continuing work that began…
Moving Beyond Demographics to Predictive and Behavioral Segmentation
Originally published by Response Labs. Reprinted with permission. Demographics No Longer Define the Customer In the previous chapter, we explored why unifying customer data…
State of Wikipedia report for April 2026
In April 2026, the Wikipedia Chaos Index rose to 93, marking another month at critical levels. The platform remains highly volatile, so our advice…
Pum Lefebure, co-founder and chief creative officer of Design Army, tells podcast that design “is not about being the loudest or funniest” and sometimes you can shout “quietly”
Pum Lefebure, co-founder and chief creative officer of D.C.-based Design Army, an internationally acclaimed design studio, was interviewed for The TED…
Navigating Sustainability Messages from Corporate Updates to Crisis Statements
By Yes& In an era of floods, wildfires and greenwashing scandals, how organizations talk about the environment increasingly matters as much as what…
Engineering the Foundation: Why unified data Is the heart of modern loyalty
“Your loyalty strategy is only as strong as the data that connects it,” says Andy Locke, Director of Strategy & Data at Response Labs.…
Agency Updates: BGR, Measured Results and RP3
Frank Ahrens, Principal, BGR restarted his Forbes contributor column. He reports that he will be writing about “the convergence of #AI, data analytics and…
PLAY BALL!!!
Two veteran D.C. communicators got together to celebrate the beginning of the baseball season. (Left to right), Cary Hatch, who, for years, ran…
Customer Lifetime Value (CLTV): Why We Value Retention Ahead of Acquisition in 2026
The rising cost of customer acquisition is one of the most pressing challenges facing multi-unit retailers today. Paid media prices are increasing, competition…
Allegra Marketing Print Mail Baltimore acquires Image360 Baltimore Downtown
Allegra Marketing Print Mail in Baltimore acquired Image360 Baltimore Downtown, a visual communications provider. The acquisition integrates custom signage and visual communications with print…
Agency Updates: Sage Growth Partners, Stratacomm and Vanguard Communications
Sage Growth Partners a Baltimore-based healthcare growth strategy and marketing firm, announced the appointment of senior healthcare executive Jason Baim as head of…
Pixels That Speak: Understanding digital design language
We interact with the digital world almost entirely through design and language. The front end of websites? Design and language. Mobile apps? Design and…
