Moving Beyond Demographics to Predictive and Behavioral Segmentation
Originally published by Response Labs. Reprinted with permission. Demographics No Longer Define the Customer In the previous chapter, we explored why unifying customer data is the foundation of loyalty. Once…
State of Wikipedia report for April 2026
In April 2026, the Wikipedia Chaos Index rose to 93, marking another month at critical levels. The platform remains highly volatile, so our advice…
Pum Lefebure, co-founder and chief creative officer of Design Army, tells podcast that design “is not about being the loudest or funniest” and sometimes you can shout “quietly”
Pum Lefebure, co-founder and chief creative officer of D.C.-based Design Army, an internationally acclaimed design studio, was interviewed for The TED…
Navigating Sustainability Messages from Corporate Updates to Crisis Statements
By Yes& In an era of floods, wildfires and greenwashing scandals, how organizations talk about the environment increasingly matters as much as what…
Engineering the Foundation: Why unified data Is the heart of modern loyalty
“Your loyalty strategy is only as strong as the data that connects it,” says Andy Locke, Director of Strategy & Data at Response Labs.…
Agency Updates: BGR, Measured Results and RP3
Frank Ahrens, Principal, BGR restarted his Forbes contributor column. He reports that he will be writing about “the convergence of #AI, data analytics and…
PLAY BALL!!!
Two veteran D.C. communicators got together to celebrate the beginning of the baseball season. (Left to right), Cary Hatch, who, for years, ran…
Customer Lifetime Value (CLTV): Why We Value Retention Ahead of Acquisition in 2026
The rising cost of customer acquisition is one of the most pressing challenges facing multi-unit retailers today. Paid media prices are increasing, competition…
Allegra Marketing Print Mail Baltimore acquires Image360 Baltimore Downtown
Allegra Marketing Print Mail in Baltimore acquired Image360 Baltimore Downtown, a visual communications provider. The acquisition integrates custom signage and visual communications with print…
Agency Updates: Sage Growth Partners, Stratacomm and Vanguard Communications
Sage Growth Partners a Baltimore-based healthcare growth strategy and marketing firm, announced the appointment of senior healthcare executive Jason Baim as head of…
Pixels That Speak: Understanding digital design language
We interact with the digital world almost entirely through design and language. The front end of websites? Design and language. Mobile apps? Design and…
Kristin Cavallo rejoins Richmond’s MARTIN* agency as CEO
Richmond’s advertising powerhouse MARTIN*, formerly known as the Martin Agency, has a new CEO, but it’s a familiar face, reports The Richmonder.…
Crosby named #1 ad agency and #1 PR firm by Baltimore Business Journal
Crosby Marketing Communications has been ranked the region’s #1 largest advertising agency and #1 largest public relations firm by the Baltimore Business Journal.…
RP3 expands leadership team with appointment of Laura Thomas as Chief Strategy Officer and promotion of Maja Husar to Chief Marketing Officer
Creative agency bolsters its team following a company rebrand and commitment to “Wildly Original” ideas RP3, the independent full-service creative and performance agency…
Submissions open for PRSA-NY’s 2026 Big Apple Awards
The Public Relations Society of America’s New York Chapter (PRSA-NY) announced that entries are now open for the 39th Annual Big Apple…
