Beyond the Card: Why loyalty is your most valuable asset
Not long ago, loyalty programs were little more than a punch card or a barcode on a keychain tied to a transactional discount. It was a straightforward, one-dimensional tactic…
Agency Items: BBDO, Commonal and Adams Outdoor Advertising
BBDO was the creative agency behind the most ads in Super Bowl 60, reports ADWEEK, which adds that behind “six total spots from brands…
State of Wikipedia report for February 2026
In February 2026, the Wikipedia Chaos Index sits at 95 which is considered critical levels of chaos. This means that we recommend extreme caution…
Agency Updates: Crosby Marketing, WHITE64 and Wireside Communications
Crosby Marketing Communications promoted two to key positions: Kelsi Fink, left in photo, was promoted to Associate Vice President, Public Relations. She leads innovative,…
Omnicom merges Golin and Ketchum, and folds Porter Novelli into FleishmanHillard
Omnicom is merging Golin and Ketchum, a major consolidation inside Omnicom Public Relations Group as the holding company begins reshaping its communications portfolio in…
Designing for the future: How Response Labs balances human connection with digital precision
By Response Labs In today’s fast-paced marketing landscape, digital design is evolving faster than ever. The most effective brands aren’t just…
Super Bowl LX: “Wildly Original” Awards
By: Tuesday Poliak, Chief Creative Officer, RP3 Agency After 60 years of Super Bowl advertising, delivering something wildly original is a tall order. This…
SKDK acquires Wavelength Strategy
SKDK, a D.C.-based public affairs and political consulting firm, and NY-based Wavelength Strategy, a digital advertising firm, are combining forces. The…
Maurisa Turner Potts, CEO of Spotted MP, honored by Virginia Business Magazine for her “contributions, leadership, and impact”
Virginia Business Magazine announced its 2026 Virginia Black Business Leaders, recognizing 29 leaders across the Commonwealth for their “contributions, leadership, and impact”. Included in…
The blueprint for hyper-personalization
By Response Labs The digital media landscape is not just evolving—it’s undergoing a tectonic shift. As third-party cookies crumble and walled…
People and Agency Updates
Rebekah Pepper (pictured left) joins the National Pharmaceutical Council as Vice President, Communications. She’ll work closely with CCO Michael Pratt to communicate NPC’…
The Data Maturity Checklist: Five Gaps Killing Your Paid Audience Scale
By Response Labs You’ve optimized creative. You’ve tightened your bid strategy. Yet, your Return on Ad Spend (ROAS) remains capped. What now?…
Agency Updates: BGR Group, Seven Letter and Meraki Communications Group
BGR Group, based in D.C., announced the promotions of four to Principal: Raghav Aggarwal, will serve as a Principal for the Health and…
James Elias named CEO of Hager Sharp
James D. Elias has been named chief executive officer of D.C.- based Hager Sharp. He has also been elected to the company’s…
Impact XM and Jack Morton merge to create “one of the industry’s most comprehensive global experiential partners”
Impact XM and Jack Morton are merging to create, states a release, one of the industry’s most comprehensive global experiential partners. According to…
