Yes& acquires Chicago-based Symmetri Marketing Group
Acquisition bolsters independent agency’s B2B, tech and digital footprint Yes& acquired Symmetri Marketing Group, the Chicago-based B2B branding, marketing and digital agency. Symmetri will operate under the…
Capitol Communicators: Profile of Raymond Crosby, CEO, Crosby Marketing, Annapolis, MD
Capitol Communicators is a profile series spotlighting the people shaping the present and future of advertising, digital, marketing and public relations in the Mid-…
Agency Updates: The Agile Agency, FTI Consulting and Drumfire Public Affairs
Sharon Nevins will be leaving her role as Chief Revenue Officer at The Baltimore Banner to launch her own strategic consulting firm, The Agile…
Beyond ROAS: Calculating the true LTV lift from MarTech Integration
By Response Labs Every marketing leader has been there: The campaign report looks strong, ROAS is healthy, and the media team is celebrating. Yet…
Hon. Martin O’Malley joins Liberty Partners Group as Senior Policy Advisor
Liberty Partners Group announced that Martin O’Malley, former Baltimore Mayor, Governor of Maryland, and Social Security Administrator, joined the D.C.-based firm…
Kelli Parsons named CEO of Avoq
Avoq appointed Kelli Parsons as Chief Executive Officer and member of the Board, effective February 1. Parsons, states a release, will bring to D.…
David Mitchell, a GMMB founding partner, dies at 75
David Mitchell, a founding partner of D.C.-based GMMB, died at age 75, after a long battle with multiple myeloma. GMMB’s other…
Capitol Communicators: Profile of Beth Johnson, Founder & CEO, RP3 Agency, Bethesda, MD
Capitol Communicators is a profile series spotlighting the people shaping the present and future of advertising, digital, marketing and public relations in the Mid-…
Alan Weitzman, award-winning agency founder and creative force, dies
Alan Weitzman, a legendary advertising executive, award-winning creative director, and founder of one of the mid-Atlantic’s most influential agencies, died. His…
Peter Finn on building an agency with a heart and a conscience
By Fay Shapiro At a moment when the communications industry is grappling with consolidation, layoffs, and real uncertainty, Peter Finn stands out as a…
Agency Updates: Beekeeper Group and Glen Echo Group
Beekeeper Group adds Lauren Tyler, in photo, as Chief of Staff. According to the D.C.-based agency, she joins from Adfero, where she…
Hart selected by Alexandria Economic Development Partnership for website, messaging and creative engagement
Hart announced that the Alexandria Economic Development Partnership (AEDP) selected the agency to lead a comprehensive modernization of its website, messaging, video storytelling and…
2026 Prediction: The year will present “a unique opportunity” for clients seeking an agency
By Steve Drake, Principal, RFP Associates, LLC The bloodletting in the multinational PR agency space this year and last has created a unique opportunity…
In the News: The Wayfinder Group, The Herald Group and IMG
The Wayfinder Group announced its official launch with offices in D.C. and Hawaiʻi “uniquely positioning the firm to operate at the intersection of…
Avoq names two practice leaders in D.C.
Avoq adds two new senior hires who, states a release, “will lead key practice areas created as part of the firm’s strategic reorganization…
