Omnicom merges Golin and Ketchum, and folds Porter Novelli into FleishmanHillard
Omnicom is merging Golin and Ketchum, a major consolidation inside Omnicom Public Relations Group as the holding company begins reshaping its communications portfolio in the wake of its acquisition of…
Designing for the future: How Response Labs balances human connection with digital precision
By Response Labs In today’s fast-paced marketing landscape, digital design is evolving faster than ever. The most effective brands aren’t just…
Super Bowl LX: “Wildly Original” Awards
By: Tuesday Poliak, Chief Creative Officer, RP3 Agency After 60 years of Super Bowl advertising, delivering something wildly original is a tall order. This…
SKDK acquires Wavelength Strategy
SKDK, a D.C.-based public affairs and political consulting firm, and NY-based Wavelength Strategy, a digital advertising firm, are combining forces. The…
Maurisa Turner Potts, CEO of Spotted MP, honored by Virginia Business Magazine for her “contributions, leadership, and impact”
Virginia Business Magazine announced its 2026 Virginia Black Business Leaders, recognizing 29 leaders across the Commonwealth for their “contributions, leadership, and impact”. Included in…
The blueprint for hyper-personalization
By Response Labs The digital media landscape is not just evolving—it’s undergoing a tectonic shift. As third-party cookies crumble and walled…
People and Agency Updates
Rebekah Pepper (pictured left) joins the National Pharmaceutical Council as Vice President, Communications. She’ll work closely with CCO Michael Pratt to communicate NPC’…
The Data Maturity Checklist: Five Gaps Killing Your Paid Audience Scale
By Response Labs You’ve optimized creative. You’ve tightened your bid strategy. Yet, your Return on Ad Spend (ROAS) remains capped. What now?…
Agency Updates: BGR Group, Seven Letter and Meraki Communications Group
BGR Group, based in D.C., announced the promotions of four to Principal: Raghav Aggarwal, will serve as a Principal for the Health and…
James Elias named CEO of Hager Sharp
James D. Elias has been named chief executive officer of D.C.- based Hager Sharp. He has also been elected to the company’s…
Impact XM and Jack Morton merge to create “one of the industry’s most comprehensive global experiential partners”
Impact XM and Jack Morton are merging to create, states a release, one of the industry’s most comprehensive global experiential partners. According to…
Yes& acquires Chicago-based Symmetri Marketing Group
Acquisition bolsters independent agency’s B2B, tech and digital footprint Yes& acquired Symmetri Marketing Group, the Chicago-based B2B branding, marketing and digital…
Capitol Communicators: Profile of Raymond Crosby, CEO, Crosby Marketing, Annapolis, MD
Capitol Communicators is a profile series spotlighting the people shaping the present and future of advertising, digital, marketing and public relations in the Mid-…
Agency Updates: The Agile Agency, FTI Consulting and Drumfire Public Affairs
Sharon Nevins will be leaving her role as Chief Revenue Officer at The Baltimore Banner to launch her own strategic consulting firm, The Agile…
Beyond ROAS: Calculating the true LTV lift from MarTech Integration
By Response Labs Every marketing leader has been there: The campaign report looks strong, ROAS is healthy, and the media team is celebrating. Yet…
