Consumers more receptive toward advertising, finds new report
Kantar Media’s U.S. Media Reactions Report finds people, overall, are more receptive toward advertising. Nearly half (47%) of people surveyed say they have a positive feeling towards ads,…
Avoid RFP traps to select better agency partners
As former corporate and agency leaders we advise clients embarking on an agency search how to manage an efficient Request For Proposal process that…
PSA 101: Are PSAs effective in today’s changing TV landscape?
By Julie Ellman, Connect360 Multimedia Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast…
Trust in media hits historic low, reports Axios
The percentage of Americans who say they have a great deal or a fair amount of trust in the mass media has fallen to…
There’s been a shift towards a more socially integrated workforce finds survey covering the ad industry
A new survey covering the advertising industry finds that advocates for a more inclusive workplace have gained ground in areas like career growth and…
Do top loyalty members need discounts?
By Andy Locke, Response Labs Discounts can be a double-edged sword. They drive sales, but overuse can erode profit margins and cheapen the…
Ad fatigue may be turning off consumers from buying products and brands
Ad fatigue negatively impacts viewers’ purchasing decisions, with 61% of participants to a survey saying they are less likely to want to buy products…
Sign of the times: Network news talent may face salary cuts as a result of “rampant” media cost-cutting
Rampant cost-cutting across a media industry struggling to transition to the streaming era is coming for the sacred cows: star talent, reports the…
Top TV markets: D.C. overtakes Boston
The latest media market rankings are out and among the biggest changes are Dallas-Fort Worth overtaking Philadelphia as the No. 4 market and…
Technology leaders believe Gen AI will disrupt go-to-market strategy, customer experience and product development according to Marketbridge survey
A new survey revealed that Generative AI is revolutionizing sales and marketing across technology companies by enabling highly personalized customer interactions, automating complex processes,…
Three Lessons in the AI Evolution
By Robb Lee, SVP, Integrated Services at Yes& When it comes to AI, common feelings emerge: intimidation, fear, and empowerment just to name…
Gen Z grads being fired because they are unprofessional, unorganized and have poor communication skills, reports Yahoo Finance
After complaining that Gen Z grads are difficult to work with for the best part of two years, bosses are no longer all talk,…
Best 5 SOC 2 compliance software for startups
As a startup founder, you have probably experienced the whirlwind of innovation, discoveries, excitement, and let’s be real, a fair share of challenges.…
Many journalists consider quitting because of workload, salary and the expectation they always must be “on,” finds Muck Rack survey
More than half of journalists in the U.S. considered quitting their job this year due to exhaustion or burnout, according to a new…
Broadcasters say massive 2024 election spending won’t hurt PSA airings
We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties…
